If you own a business website, like other webmasters, it is obvious that you would be worried about two things in general: keeping the SEO visibility of your website intact and avoiding Google penalties.
More than the visibility of a website in the search results of popular search engines like Google, the penalties imposed by the search engine giant and its ramifications give sleepless nights to a majority of website owners. There is a good reason why they feel that way, though.
For a website, featuring on Google’s red list is synonymous with hanging by a thread. That is to say, a penalised website can be subjected to a manual penalty or worse, even an algorithmic penalty. In the latter case though, there is neither a way to get more information about the penalty on Google’s webmaster tool nor a way to apply for a reconsideration request. Read on to find out more about Google penalties.
Google has a zero-tolerance policy for the violation of its guidelines. Therefore, it is strongly recommended that all websites should adopt fair practices in connection with Google’s Webmaster guidelines to keep the chances of a penalty at bay.
Google applies a penalty on a website when it fails to conform to Google’s Webmaster Guidelines – a set of guidelines which are revised and updated in a timely manner. Usually, Google penalizes low-quality websites in order to show better results to users who use its search feature for gathering information about various topics.
In view of Google’s stringent SEO policies, it is strongly recommended that webmasters should consider getting professional help from the best SEO and digital marketing company even as it necessitates spending a little more. It pays dividends in the long run.
Google imposes two kinds of penalties for the violation of its webmaster’s guidelines. They are given below.
Google Panda Penalty
A website in direct violation of Google’s guidelines for webmasters gets Google Panda Penalty in early 2016. This penalty has been one of the core components of Google’s algorithm since its introduction to it. The rationale behind it is to filter out and exclude those links from the search results of Google that do not add value in line with its algorithm. It is aimed at websites that provide content below the scratch, in accordance with Google’s standards, so that users only get to see those results which they are likely to find useful.
Google Penguin Penalty
Launched in April 2013 and introduced in September 2016, Google’s Penguin Penalty is applicable to those websites that feature an unusually high number of unnatural-looking links. Generally, Google looks at those sites with a frown so as to keep them under its guard.
Thus, the wise thing to do is not to overlook the importance of adhering to Google’s SEO guidelines. Putting your website in Google’s good books aside, it would also bring about an improvement in its SEO rankings.
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