Is Responsive Website Improves SEO Performance?

02 04 2018

Responsive web design is highly essential these days as the users of small-screened devices like tabs, smartphones, etc. are increasing day by day. The designers and developers engage in restructuring a website so that the appearance of it serves across all digital devices (e.g. laptop, desktop, tablet, and smartphones). Responsive website responds according to the screens irrespective of the screens of devices.

Why should you build a responsive website?

There are lots of reasons to build a responsive website. It adapts according to the screens of a small screened device to which it will be accessed. The image and text contents are optimised so that they appear on the screen in such a way that gives the users an optimal viewing experience.

In the meantime, you have to keep in mind that mobile-friendly websites and responsive websites are not similar. Responsive websites do not change its URL but the mobile-friendly website changes its URL like “”. Sometimes, it appears with the URL like “”.

The responsive website is becoming a major benefit to SEO. 

Decreases the bounce rate from mobile visitors

Today, more than 60% of adults are using cell phones for accessing the internet. In addition, 61% of people have a better opinion about a brand if the website is responsive.  The positive experience of users about a website likes Google and other Search Engines most. Thus it impacts on the performance of the website on Search Engine Optimisation (SEO).

Reduces duplicate content

If you create a mobile website apart from the general one, you have to upload contents to both of them. You cannot upload different contents to both sites as it will hamper brand authentication. If you upload the same contents to both sites, you will fall on the “content duplication” criteria. This hampers search engine optimisation.

Link building goes to URL

While following off-page SEO strategy, link building becomes a crucial matter. If the URL is not same for mobile and websites, it will surely hamper the perfect link building strategy and hamper the optimisation process remarkably. Only the responsive website helps to build the links with the same URL that helps monitor the best off-page SEO strategy.

Improves the coding on the backend

The features of a website, its user interface, etc. need to change every now and then for optimal view of it or improving its UI. When the URL is not different, you will get a greater benefit of coding a website that changes the feature of both fields. The implementation of code will be effective on all viewing devices irrespectively.

Therefore, before building a website, you must ask the designer and developer whether they are able to build a responsive website. For having the best responsive web design and development experts, you have to contact Switch 2 Web Services Limited.