Despite a dedicated effort on the SEO front of their websites, many web owners fail to capitalise on the organic growth to gain an advantage in terms of leads or sales. Such an undesirable outcome could be the direct consequence of not paying attention to integrate certain conversion-friendly features on a website. If you have been facing this issue with your business website off late, make the following changes to assuage the situation.
Every business website either deals with products or services or both. Though phone calls and emails can serve the purpose of reaching out to potential clients, some clients might not be ready to exchange emails or communicate over the telephone. However, providing a lead form will let them leave a message along with their contact information. You could get back to them later on by using their contact information.
Make sure that the visitors get access to the lead form regardless of the page they land on your website. That way, they will be able to find the form with ease. Also, ensure that the form is simple and consists of only those questions that are related to pertinent information related to the name, contact information and the organization which the visitor represents. Asking for a lot of information up-front can turn-off a potential lead at the outset. In order to monitor your web leads on a real-time basis, add a code to the landing page on which your visitors will land after filling out the form.
In your overall strategy for responsive web design and development, have you ever considered what you want a visitor to do as soon as they land on your web page? Whether you want them to download a whitepaper, sign up to receive a newsletter or simply enter details on a form, the bottom line is you need to apprise them of what they should do and how they can do it. Formulating a strategy based on the assumption that they can act on their own can be risky – it might amount to losing a potential client.
The successful implementation of the aforementioned steps will help you address the issue of poor business performance despite healthy traffic with ease. If the problem persists, the next way ahead is to take a careful and hard look at the existing design of your website. You might be better off by going for responsive web design and development to remove the potentially distracting elements related to the design of your website. It is an important step, especially if you have been operating a website on the same design for five years or more.
You can rest assured that all is well with SEO if the results indicate that your website has good traffic. Still, if you are not able to channel it into getting more business, you should think about redesigning your website. Try out the above-mentioned tips to bring the things back on track.