A 301 redirect vs. a 302 Redirect: Which one is More Appropriate for SEO?

24 08 2018

Technical jargons such as a 301 redirect or a 302 redirect are common to most webmasters. But only a few users know how they differ from one another. While the former translates into the permanent redirection of the resources of a website to a new location, the latter is a temporary version of the same thing.

Search engines are tailored to handle different kinds of redirects based on the manner in which they are set. However, this does not mean that webmasters can get away with the loopholes in setting up a redirect. While doing it the right way brings about a rewarding experience for webmasters, not doing it the right way can be expensive for webmasters.

Unfortunately, a number of webmasters tend to overlook the importance of adhering to the rules while setting up a reset. As a result, search engines become confused and send visitors to another site. This not only results in a loss of traffic but also the loss of communication with both existing and potential visitors. In view of this, every SEO and digital marketing company strives to follow the rules while setting up a reset.

A 301 Redirect Vs. A 302 Redirect: Which One Makes For A Better Choice?

A person who maintains a website can choose either a 301 redirect or a 302 redirect depending on the purpose for which they want to set up a redirect. As already mentioned, a 301 redirect is ideal for permanently moving the pages of a website to a new location. On the other hand, a 302 redirect is used to redirect the resources of a website on a short-term basis. A 302 redirect is primarily used to avoid the Google ageing delay.

Though Google claims to handle both 301 and 302 redirects accordingly, it might not do so in all practical situations. Therefore, it is up to a webmaster to decide what suits them in the best possible manner and opt for one of the procedures in line with it.